“Every hour that the Web site is not performing to its max, it costs us money and more importantly doesn’t meet the high quality standards we have.”-Oscar Diele, Global Vice President, E-Commerce, TomTom
Profit Magazine - Sometimes, all the expertise in the world can’t help you if you don’t know where you are or what’s going wrong in your organization. Take the case of TomTom, a €1.7 billion (approximately US$2.5 billion) Dutch-based leading manufacturer of navigation software and personal navigation devices (PNDs), or GPS units.
Problems with inconsistent performance and a lack of insight into its end-to-end e-commerce processes made it difficult for TomTom to satisfy its customers and capture maximum potential revenue growth. “There was a point in time when we were more or less driving in the dark,” admits Oscar Diele, global vice president of e-commerce at TomTom.
Click here to read the full article >>
