InformationWeek -- Oracle's 22-month-old Exadata Database Machine has leapfrogged the data-warehousing market and become a major player in high-end OLTP environments, and is now being positioned as a core database-consolidation platform due to its unprecedented capacity and throughput.After rejuvenating its data-warehousing business and giving the company a foothold in the high-end OLTP systems market, Oracle's white-hot Exadata Database Machine is now also being positioned as a core database-consolidation platform that can handle all of the above for CIOs while delivering faster, cheaper, and better results.
In Oracle's first detailed public discussion of its Exadata strategy and market dynamics, senior vice president of database and server technologies Andrew Mendelsohn identified 15 global customers using the product and said Exadata Version 2 is rapidly becoming the foundation technology for banks and other large enterprises looking to build what he called "virtual private clouds."
Mendelsohn said that Exadata's unique combinations of optimized software and networking along with mostly commodity hardware allow it to handle a range of high-end tasks that competitors' systems can't match, making Exadata a more-attractive alternative for CIOs looking to harness greater performance at lower cost while also simplifying their maddeningly complex environments.
The system's blend of flash memory chips with hard-drive memory, he said, allows it to address not only the sequential I/O scanning requirements for data warehousing but also the random I/O needs for OLTP, which creates a vast difference between the value offered by Exadata V2 and that offered by single-function data-warehousing appliances from Teradata, Netezza, and more recently the EMC-Greenplum pairing. Read more >>
